Friday, February 16, 2007

Chapter 6 Response

I think that it is interesting to read about how companies such as Amazon.com "stalk" us, in a way, through our purchases and also things that we search for on the internet (i.e electronic trails). It is a great advantage for them because they can target certain types of people in order to make a greater profit. For example, when looking at one item, most websites will also refer you to other objects that may interest you based on what you went there to search for in the first place. I think that search engines can also be connected to this idea as well. It is really prevalent with the search engine Ask.com because when you search for one thing, it also suggests other topics that are similar to what you were originally there searching for. These types of websites also rank their results by which websites are visited most by those using the internet.

1 comment:

Bharat said...

I agree-very nice strategy to sell their product.

--Bharat